Latest Digital Marketing Articles

Creating customer loyalty through target marketing

Creating Customer Loyalty Through Target Marketing

Since the dawn of time getting anything done successfully, especially in business, requires communication. If you want to remain relevant and keep your customers from forgetting about you it’s important to communicate and stay in touch. Target marketing is a vital part of this communication and plays a very important role in customer retention and

How to develop the perfect market research strategy

Developing the Perfect Market Research Strategy

Every successful business understands the importance of a growing customer base. The bigger the audience for a product or service, the greater the likelihood of generating more sales. But bigger audiences do not simply fall from the sky. They aren’t conjured up out of thin air by some magical sales wand. To develop a growing

Social Media and social media marketing - a brief history

The History of Social Media & Social Media Marketing

It is near impossible to imagine a world without social media or social media marketing. With an estimated 3.81 billion people across the globe currently active on various platforms, it is clear that the social media thread has been woven into the fabric of our everyday lives. It is strange to think, then, that social media platforms

A simple customer acquisition guide for small business owners

Customer Acquisition for the Small Business Owner: A Simple Guide

Running a small business today is certainly not for the faint-hearted. Business owners face a tough and competitive marketplace and need to continually search for strategies that help them stay ahead of the pack. An excellent customer acquisition strategy can certainly help in this regard. What is a customer acquisition strategy? Simply put, it is

Digital Marketing Tips for a post-COVID era

Top Digital Marketing Tips for a Post-COVID Era

The Coronavirus pandemic has completely altered the way we do life. Most of us have redefined what we consider to be essential. Some of us have realized that the tasks we perform at work can just as easily be accomplished at home. Social distancing may be in effect, but social media has brought us closer

The hair and beauty industry has taken a massive knock during the covid-19 pandemic lockdown

Shaving Face: The Impact of COVID-19 on the Hair and Beauty Industry

The COVID-19 pandemic and subsequent lockdown period have given South Africa’s hair and beauty industry a black eye. The industry has been bruised after being shut down for more than two months. The current Level 3 regulations have offered some respite, with barbershops and hair salons finally allowed to trade again. But reopening their doors

Digital Marketing Tools

Top 6 Digital Marketing Tools for Small Businesses

Nowadays, there are plenty of digital marketing tools to take advantage of in order to grow your small business.  By incorporating the right tools and resources you can drive your small business from being a startup to a successful empire in no time. All it takes is a little research, some practice, time, and dedication.

The impact COVID-19 is having on the marketing industry

The Impact of COVID-19 on the Marketing Industry

Of all the things expected to come from 2020, the coronavirus and a global lockdown was not one of them. With the pandemic’s arrival industries across the world have taken a major hit, some harder than others. The marketing industry is among the many who’ve taken a brutal beating with the current situation. And while

Influencer marketing as part of your digital marketing strategy

Influencer Marketing: Get Your Own UBU Wallet and Use Your Influence

“People do not buy goods and services. They buy relations, stories, and magic.” Seth Godin Since 2015, using influencers as part of a digital marketing strategy has become the norm. According to a study by Mediakix, the number of influencer posts between 2016 and 2017 grew from approximately 5 million to 14.5 million, and this

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