“People do not buy goods and services. They buy relations, stories, and magic.” Seth Godin
Since 2015, using influencers as part of a digital marketing strategy has become the norm. According to a study by Mediakix, the number of influencer posts between 2016 and 2017 grew from approximately 5 million to 14.5 million, and this rose to over a whopping 32 million posts by the end of 2019, with influencer marketing estimated to have been a $10 billion dollar industry worldwide, last year.
What is an influencer?
To understand the full impact of influencer marketing, it is first important to understand what an influencer is. Effectively, influencers are those who can change, or influence, the purchasing decisions of their audience because of their specific knowledge and understanding of a particular niche sector or their association with a particular brand or product; they have an area of expertise, and as such are trusted and held in high regard by their followers. Effective influencers, whether they have celebrity status or expertise in a particular area, are viewed as having integrity and a position of understanding about what it is they are getting behind, and so their opinion has some standing and recognition. So, it is hardly surprising then that the rise of influencers has been a somewhat meteoric one on the digital marketing landscape.
Some insightful Influencer marketing statistics:
- Around 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram, or Twitter.
- 33% of Millennials say they trust blog reviews over advertising when it comes to making purchasing decisions.
- For every dollar spent on influencer marketing, businesses are said to be making $5.20.
- According to one study, 49% of those questioned said that they relied on influencers to make purchasing decisions.
- 60% of shoppers say that their in-store purchases are influenced by blog or social media posts.
From these few statistics we can see that the power wielded by influencers is huge. Influencer marketing is an amazingly effective way for businesses to boost their bottom lines, and when harnessed correctly it can also be a lucrative income earner for those influencers with large numbers of followers. The big question is how to harness that following and monetise it. One way is via a personalised app.
Personalised mobile apps
As mobile technology has developed and become increasingly accessible to all, apps for individuals, businesses and enterprises of all sizes are becoming more and more accessible and commonplace. According to Strategy Analytics, “the Mobile Enterprise Business Applications Market Will Grow to $63.0 Billion by 2020.” This figure is just an indication of the growing use and popularity of mobile apps as business solutions. Whether you are looking to sell a product, service or experience or learn about and engage with your customers, there is an app that allows you to do all this and more.
UBU International has developed a mobile payments, loyalty, and rewards app that allows individuals and enterprises with large numbers of followers to have their own custom branded app where they can engage directly with their followers, promote and sell products, sell tickets and stream events and earn a passive income at the same time.
What you get when you sign up for your own UBU app:
- Your own custom branded app to which your followers can sign up
- Improved customer engagement
- Better audience data and insights
- Passive income earned on all your followers’ purchases within the UBU Marketplace.
UBU for influencers
If you have a large number of followers who are tech savvy smartphone users who spend a significant amount of time on their mobile devices then you could have your own custom branded app. You will be able to talk to your audience directly; your followers will have access to the entire UBU Marketplace where they will benefit from cashback from all the Vendors who sell their goods and services within the UBU ecosystem; and you will benefit from earning a passive income based on your followers’ spending habits, but more of that to come…
You will also be able to offer your followers special deals and promotions that apply exclusively to them, and you will get unique data insights about your followers from your custom online dashboard.
Earn a passive income
One of the biggest challenges faced by those with large numbers of followers is how to monetise this following. UBU has come up with a solution.
If you are an individual or enterprise with a large following that you want to engage with on a more meaningful level, earn a passive income and promote goods and services of your own or that you endorse, then UBU is for you. Find out more and sign up for your very own app now.