Top 6 Digital Marketing Tools for Small Businesses

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Nowadays, there are plenty of digital marketing tools to take advantage of in order to grow your small business.  By incorporating the right tools and resources you can drive your small business from being a startup to a successful empire in no time.

All it takes is a little research, some practice, time, and dedication. But that doesn’t mean that you have to do it alone! We’ve created a list of all the top digital marketing tools you need to grow your small business in record time.

1. Website Analytics Tools

As a small business owner, it is vital to have a website for your business no matter what service you provide or what products you are selling. It is important to know whether or not your website is attracting new customers. For this, you can use Google Analytics or Kissmetrics, a powerful and free tool that tracks different types of information about the people who visit your website.

Google Analytics will give you an idea of:

  • Which region visitors are browsing from
  • How long they stay on the site
  • Which pages are the most popular
  • How visitors get to your website: where they click through from
  • Which parts of your website they choose to click on
  • The most common route they use to navigate through your website (page to page)

With the data derived from website analytics, you can opt to create a smarter website layout and make better decisions on how to market yourself online. It also gives you insight into where most website traffic comes from allowing you to increase posts to that channel.

2. Hootsuite

For many small business owners maintaining a social presence can be a bit of a hassle. Luckily there are heaps of marketing resources at your disposal especially when it comes to social media and digital marketing. Hootsuite is an ideal tool to help maintain a social media presence in a time-efficient manner.

It’s a central management platform that enables you to access all your social media channels from one app/website page. Here you’ll be able to schedule posts in advance for the week or month ahead. Hootsuite also comes with advanced reporting tools that show you which of your social media campaigns are most effective.

This data is then used to calcite the ROI (or Return on Investment). In addition, you will be able to track all mentions of your brand and manage responses all from one space within Hootsuite.

The beauty of Hootsuite is that you don’t have to jump between apps or website pages. It is perfect for scheduling posts, managing responses, and keeping track of data.

3. Buzzsumo

The most important thing to remember when trying to run a small business is that content is king. If you have a website with blog posts or articles you need to write content that readers will truly engage with. There’s no point in creating content that only takes up space and doesn’t create traction.      

Buzzsumo is the perfect digital marketing tool that helps you find content that works and performs the best among your specific client base. With Buzzsumo you can see which content is currently trending when it comes to most-searched-for topics across social media. This can help you get an idea of what subjects to write about in order to engage your audience.

Buzzsumo also enables you to search your own domain to see which pieces of your content are performing best.

4. MailChimp

There are so many free digital marketing resources to help you create a successful and thriving business. According to research, email marketing offers a higher ROI than any other digital marketing activity on the market. To start, you will need a service like MailChimp that enables you to capture emails, manage lists, send out automatic or scheduled emails, and analyze engagement. You will find several software tools on the market but MailChimp tends to be the preferred choice among those starting a new small business. Keep in mind that you can take advantage of the free MailChimp service until your email list has hit the 2,000 subscribers mark.

With MailChimp you can create a successful email marketing strategy that allows customers to sign up and receive newsletters and discount deals or promotions.                

5. Canva

As a small business owner, you don’t always have the funds to employ a full-time designer. Canva is an easy to use graphic design tool, available on web and mobile that can help you create professional designs on a tight budget. It comes with a range of ready-made templates and tools to help you put together presentations, social media images, and invitations that can compete with those done by top designers. This tool has made it possible for even the least creative minds to create superb imagery and designs in an instant.

6. SEMrush

SEO is of vital importance to anyone who wishes to make a success of digital marketing. A popular research tool preferred by the majority of SEO lovers is SEMrush. It offers built-in features that help boost your search engine ranking, get information about competitor’s most used keywords, find new competitors, draw comparisons, and keep track of your ranking fluctuations.

In essence, SEMrush enables you to conduct a full competitive analysis and stay ahead of the curve. On top of that, it will run an SEO audit on all your content and look for all possible back-linking opportunities.

Digital marketing tools to help you thrive

Starting out with digital marketing can be daunting if you don’t have the necessary tools or resources available. Thankfully there are plenty of free digital marketing resources and tools for small businesses to use nowadays.

There are also many benefits to using digital marketing to grow your business and to attract new customers. Take advantage of the tools and resources available today and create a thriving small business empire with a loyal customer base.    

To take your business’ digital marketing strategy one step further, UBU has developed a platform that allows you to market your business and reach 1000s of prospective new customers, and offer them cash back and other exciting loyalty and reward incentives. For more information, visit our UBU for Business page and get your business listed today.

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