Running a small business often means you’re left figuring out to grow that business by yourself. If you’re searching for new ways to expand your reach and accelerate your growth, try these small business marketing strategies that are easy to implement and can be achieved in a short period of time.
Build a website
For those who are not comfortable with the internet, this may seem like the most intimidating process possible. Thankfully, with WordPress or other site builders, creating a simple one-page website is not as difficult as it seems. You can also hire a professional to build the site for you to ensure that it runs as it should.
Here are a few things to consider as you build your website.
- SEO: Search Engine Optimisation means a website can be found by potential customers. Having your SEO set up correctly is an important step to building your business. Google can be your best friend, but be sure to learn the basics of SEO in order to follow the correct rules and guidelines.
- Conversion tools: Adding a pop up on your website that collects emails from those visiting your site or encourages potential customers to sign up for your service is important. Don’t neglect conversion tools on your website but be sure to use them wisely.
- Grow your email list: A mailing list can be a mighty tool. Reach out to your customers, serve them promotions, and ensure that you‘re always visible when they need your service.
Share your thoughts on a blog
Adding a blog section to your website is a good way to create content that will be useful and also draw potential customers to your site.
A blog can be a beneficial small business marketing tool, but be sure to use it wisely.
- Answer questions: Use services such as Quora or AnswerThePublic to find out what potential customers want to know. Choose relevant topics and create content around these questions. Not a writer? Hire a freelancer and boost your content output for more reach.
- Don’t use your blog as a place to vent: A personal blog and a business blog are two very different things. Never use your business blog to vent about personal issues or business-related gripes.
Engage in social media
Small businesses with no social media presence are not as trusted as those who engage with their customers and potential clients online. Having a social media presence could mean the difference between making or breaking a sale. The more potential customers know about your business, the more comfortable they may be to spend their money.
Here are a few tips to take note of when using social media in your small business marketing strategy.
- Choose the right social networks: Not all social media platforms are created equally. Depending on the type of content you’re planning to share, each platform can offer a different experience. If you’re keen to make videos, Instagram is a safe bet. Ready to engage with your customers on a more personal level? Twitter could be for you.
- Viral marketing: Feeling cheeky? Ready to make a splash? Viral marketing can be a fun way to draw the attention of users on social media.
- Engage with customers: It’s of utmost importance that you respond to your customers. Whether good or bad, customers want to be heard. Ignoring comments on social media not only annoys the clients you already have but can push away potential customers too.
Make use of email tools
While using conversion tools to collect email addresses is all good and well, it’s important to put those email addresses to good use. Consider the following when choosing how to use the mailing list you’ve already built.
- Provide promotions and offers: Email addresses equate to users and potential customers. Providing ways for those users to interact with your brand or cash in on offers is a good way to potentially boost your income. A simple discount voucher could be all it takes to make another sale or sign another client.
- Follow up on brand experiences: If a customer has interacted with your business and put cash in your pocket, why not follow up? Touching base with your customer means you can remind them of a good experience and potentially offer them another chance to purchase from you again.
Set an advertising budget for your small business marketing
Advertising doesn’t have to be a budget-draining endeavour, especially if you start slow and build your confidence as you grow. There are a couple of ways to put your budget to good use when you want to advertise and market your small business for the first time.
- PPC (Pay Per Click): Google once again provides a platform that can boost your digital marketing efforts in a short time. Set a budget and pay for clicks to your website. Ensure that you’re paying as little as possible for each click and that you aren’t competing against big businesses for the same adword.
- Facebook ads: Facebook has more than 2.6 billion monthly users and depending on the service you provide, a number of those users could be waiting to hear from your business. Put Facebook’s advertising tools to the test and set a budget that suits your pocket. Advertise your product, your website or your Facebook page depending on the outcome you’re hoping to achieve.
Do your research and make sure that you’re comfortable with these processes mentioned before diving headfirst into the digital marketing world. To hep you along the way, have a look at these 5 easy ways to grow your small business in a snap. While it may seem like a mountain to climb, a little goes a long way, so get started today and you’ll soon start harvesting the fruits.