The COVID-19 pandemic is raging on and across the globe there are plenty of small business owners worrying about survival. The pandemic has put a halt on many business operations ensuring that smaller businesses have to work extra hard not to sink. Fear not! We’ve put together a small business survival guide to help you in the right direction.
This global crisis is not ideal, but it’s a reminder that anything can happen, and we need to have extra measures in place to keep afloat. The important thing to remember is that you are not alone and that there are many other small business owners in the same boat, all struggling to stay on top of things.
Here are 7 tips to incorporate into your own survival guide and keep your small business from going under.
These days, it’s almost unheard of for any business or person not to be on social media. While there are a select few who prefer privacy and do not leave a large digital footprint, it is vital for small business owners to build a social media presence, especially during this global crisis.
As you build a following on social media it will be easier to sell your products, create a loyal fan base, and ensure that your small business will always have customers who keep coming back for more.
You don’t need thousands of people buying your products – although that is the dream. Creating a social presence and building a loyal customer base will ensure that you’re making sales over and over again.
Discounts and special offers
One of the quickest ways to get people to visit your online store or website and click ‘Add to Cart’ is by giving them an incentive. If there is a reason to buy, and even more so, buy in bulk, then people will want to do just that. In the context of small business survival, giving shoppers discounts and special offers they can take advantage of is not just important, it’s guaranteed to bring in more business.
A good discount or special offer can also be a great marketing tool as many will spread the word to friends and family. There are very few people who will turn down a special offer and even less who will choose not to share it.
And with social media crowned king, some will even choose to share it publicly giving you even more free publicity!
Transparency and COVID-19
When selling anything online, it’s important to follow government guidelines and share information regarding the process of deliveries and staff interaction with potential customers. Furthermore, you can give a step by step explanation of the measures taken to ensure all packages are delivered risk-free.
This gives your customers peace of mind and could be what they need to make that first purchase.
Sell gift vouchers
Whether you run a small business that had to shut its doors or provide services during lockdown it’s a struggle to keep head above water and ensure your small business survival during this time. Gift vouchers are a great add-on to your offering.
Creating online gift vouchers that you can share and sell online for your customers to use in the future is ideal for small businesses. This alone could be the key to bringing in revenue during the months when no sales are being made.
Offer free delivery
It may seem like a small gesture but offering free delivery could boost your online sales.
Let’s be honest, everyone is feeling the pinch but with free delivery there is a much bigger chance to rake in more sales and boost your clientele.
Shoppers love a good deal and during the COVID-19 pandemic not many want to risk going out or spend unnecessary costs on delivery fees. With no delivery charges, chances are you could boost your online sales significantly.
If you don’t already have an e-commerce site, it’s time to find new ways to sell your product, skills or time online.
Your small business might not be able to open its literal doors but there’s no excuse for it not opening its virtual doors. With technology being so advanced it’s possible to have a website set up in a few hours. If that’s not possible, try using social media platforms such as Facebook and Instagram to advertise and sell instead. And, if you’re a vendor looking for new ways to take your product online, have a look at how UBU can help your business with exposure to a massive audience.
Collaborate with other small businesses
Team up with other small business owners for giveaways, raffles and other exciting virtual events! Create ways to bring in revenue that will benefit not one, but many small business owners. It’s important to remember that during this time of crisis the focus should be on the survival of the many not the one.
If you’re looking for more ways to grow your business you can take a look at Part 1 of our Covid-19 Pandemic Small Business Survival Guide.