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Customer loyalty metrics =- how exactly does one measure customer loyalty?

Tipping the Scales: The Metrics Behind Measuring Customer Loyalty

For many years, people have been extolling the many virtues of customer loyalty. From a general standpoint, we can all agree that customer loyalty is vital to every business. By focusing on building customer loyalty, companies increase the possibility of customers coming back. This has the effect of boosting the business’s income stream. The question

The food and beverage industry has been hit hard by the covid-19 pandemic

Serving Up Zero: COVID Hits the Food and Beverage Industry Hard

The current Coronavirus pandemic and ensuing lockdown period continue to leave the food and beverage industry teetering on the brink. Every day, more and more restauranteurs face the grim prospect of closing their doors, many of them permanently. While the current lockdown regulations do allow for restaurants to operate under certain conditions, the recent reintroduction

Customer loyalty stats and facts

Customer Loyalty: The Stats and Facts You Need to Know

Companies today are keenly aware of the magical effect that customer loyalty can have on one’s business. Effectively harnessing its power means that profits go up while monthly expenses reduce. Customer loyalty performs wonders as part of a company’s client retention strategy but can also lend a hand in the customer acquisition space. Businesses across

6 Reasons why your business needs a customer loyalty program

6 Reasons Why Your Business Needs a Customer Loyalty Program

As corporations continue to search for new and innovative ways to attract and keep their customers, one method remains tried and tested: the customer loyalty program. For more than 200 years, companies have made use of loyalty programs in one form or another to attract new customers to their fold, as well as retain existing

Understanding loyalty program demographics is vital to the success of your rewards program

Understanding Loyalty Program Demographics to Meet Your Consumer’s Needs

When engaging with customers in business, you simply cannot hope to use a blanket set of rules across all demographics and hope for the best. The key to reaching your target audience comes hand in hand with a targeted approach, tailor-made to meet the expectations of your intended market demographic. The trends in customer behaviour

Six smart customer loyalty tactics - how to grab your customers' attention and keep them happy

Customer Loyalty Tactics: How to Grab the Attention of Your Customers and Keep Them Happy

Traditional marketing plans are usually divided when it comes to strategising for new customer acquisitions as opposed to present customer retention. Most of your efforts and money are usually funnelled erroneously into creating a bigger customer base through extensive advertising campaigns, etc, when a shared initiative is possible and even more feasible. New and improved

6 top reason your business needs a loyalty program

The Top 6 Reasons Your Business Needs a Loyalty Program

Customer loyalty is a value that all success-driven businesses strive for. A good customer base will likely keep your business afloat in the good times and the bad. As a result, all business owners need to consider implementing a loyalty program of some sort, geared to rewarding regular consumers for supporting you. Customer loyalty should

The history and evolution of loyalty marketing and loyalty programs

The Early Beginnings & Evolution of Loyalty Marketing

Loyalty programs have become a vital component of many companies’ customer retention strategies. An ever-increasing number of corporations, from fuel stations to fast food joints, are turning to loyalty marketing to solidify and retain their client base. Interestingly, the rewards program concept is not a recent one, having existed in one form or another for

loyalty programs - why they matter

The Business of Loyalty Programs and Why They Matter

Loyalty programs are one of the most common forms of customer engagement in the marketplace right now. No matter where you shop or how often you spend time and money using a particular service, there’s a good chance you can cash in on a loyalty program. If you’re an SME considering whether or not a

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