Latest Loyalty & Rewards Articles

Everything You Need to Know About Customer Loyalty Marketing
Loyalty & Rewards

Everything You Need to Know About Customer Loyalty Marketing

We’ve often heard the phrase “the customer is king”. Maybe the line should read “customer loyalty is king” because, given the current trends, that certainly seems more apt. In an age where the consumer …

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Customer loyalty and retention strategies
Loyalty & Rewards

6 Creative Ways to Increase Customer Loyalty and Retention

Customer loyalty is the key that unlocks the door to a business’s ultimate revenue growth. By now, you’ve heard all of the stats. Increasing customer retention by 5% can boost profits by up to …

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Customer loyalty stats that will blow your mind
Loyalty & Rewards

Customer Loyalty Statistics Guaranteed to Blow Your Mind

We all have some idea of how important customer loyalty is to a company’s growth. Through loyalty, brands can retain more of their customer base and ensure repeat sales. Beyond that, however, loyalty also …

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What the future of customer loyalty looks like
Loyalty & Rewards

Staring at the Crystal Ball: What the Future of Customer Loyalty Looks Like

The great philosopher Plato once said: “Everything changes and nothing remains still”. When it comes to customer loyalty, this statement is especially true. While customer loyalty will always be the highest priority of any …

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The ever-changing face of customer loyalty and personalisation
Loyalty & Rewards

The Ever-Changing Face of Customer Loyalty

For more than 200 years, customer loyalty has been the holy grail to which businesses aspire. And with good reason! Building loyalty leads to a greater level of customer retention, ultimately resulting in a …

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Loyalty programs are the health and beauty industry's new best friend
Loyalty & Rewards

Loyalty Programs – The Health and Beauty Industry’s New Best Friend

It has often been said that if you want loyalty, get yourself a dog. For the health and beauty industry, however, this statement may not be entirely true. As the sector continues to navigate …

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Customer loyalty metrics =- how exactly does one measure customer loyalty?
Loyalty & Rewards

Tipping the Scales: The Metrics Behind Measuring Customer Loyalty

For many years, people have been extolling the many virtues of customer loyalty. From a general standpoint, we can all agree that customer loyalty is vital to every business. By focusing on building customer …

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The food and beverage industry has been hit hard by the covid-19 pandemic
Loyalty & Rewards

Serving Up Zero: COVID Hits the Food and Beverage Industry Hard

The current Coronavirus pandemic and ensuing lockdown period continue to leave the food and beverage industry teetering on the brink. Every day, more and more restauranteurs face the grim prospect of closing their doors, …

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Customer loyalty stats and facts
Loyalty & Rewards

Customer Loyalty: The Stats and Facts You Need to Know

Companies today are keenly aware of the magical effect that customer loyalty can have on one’s business. Effectively harnessing its power means that profits go up while monthly expenses reduce. Customer loyalty performs wonders …

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