Latest customer acquisition Articles

The Art of Rivalry and Competitive Analysis

Rivalry on the Field: The Importance of Competitive Analysis

The great Chinese general Sun Tzu once said, “If you know the enemy and know yourself, you need not fear the result of a hundred battles”. While business is not exactly war (although sometimes it may feel like that!), the quote still rings true. To succeed, business owners need to understand not only their own

Creating customer loyalty through target marketing

Creating Customer Loyalty Through Target Marketing

Since the dawn of time getting anything done successfully, especially in business, requires communication. If you want to remain relevant and keep your customers from forgetting about you it’s important to communicate and stay in touch. Target marketing is a vital part of this communication and plays a very important role in customer retention and

How to develop the perfect market research strategy

Developing the Perfect Market Research Strategy

Every successful business understands the importance of a growing customer base. The bigger the audience for a product or service, the greater the likelihood of generating more sales. But bigger audiences do not simply fall from the sky. They aren’t conjured up out of thin air by some magical sales wand. To develop a growing

A simple customer acquisition guide for small business owners

Customer Acquisition for the Small Business Owner: A Simple Guide

Running a small business today is certainly not for the faint-hearted. Business owners face a tough and competitive marketplace and need to continually search for strategies that help them stay ahead of the pack. An excellent customer acquisition strategy can certainly help in this regard. What is a customer acquisition strategy? Simply put, it is

A beginner's guide to lead generation

The Beginner’s Guide to Lead Generation

So, your business has finally developed a premium skincare product that promises to blow the competition away. It offers faster skin rejuvenation that lasts at least three times longer than other similar products in the market. Now for the million-dollar question: How do you get this product in front of enough people? Because, while your

Top ways to attract new customers to your growing business

9 Top Ways to Attract New Customers

As a business owner it can become quite overwhelming to find new ways to attract new customers. While it might seem like an impossible task to get new customers, especially during trying times, it’s actually quite easy – especially with the right customer acquisition strategies in place. Here are 9 of the top ways to

6 Reasons why your business needs a customer loyalty program

6 Reasons Why Your Business Needs a Customer Loyalty Program

As corporations continue to search for new and innovative ways to attract and keep their customers, one method remains tried and tested: the customer loyalty program. For more than 200 years, companies have made use of loyalty programs in one form or another to attract new customers to their fold, as well as retain existing

Customer acquisition strategies

Timeless Customer Acquisition Strategies that will Work for You

Being great at your core business and being great at promoting and growing your business are not synonymous. Market research shows that up to 20% of SMEs fail in their first year and up to 50% by their fifth year. While it’s easy to blame the economy and local regulations and even moments of crisis

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