Latest customer engagement Articles

Customer loyalty metrics =- how exactly does one measure customer loyalty?

Tipping the Scales: The Metrics Behind Measuring Customer Loyalty

For many years, people have been extolling the many virtues of customer loyalty. From a general standpoint, we can all agree that customer loyalty is vital to every business. By focusing on building customer loyalty, companies increase the possibility of customers coming back. This has the effect of boosting the business’s income stream. The question

6 Reasons why your business needs a customer loyalty program

6 Reasons Why Your Business Needs a Customer Loyalty Program

As corporations continue to search for new and innovative ways to attract and keep their customers, one method remains tried and tested: the customer loyalty program. For more than 200 years, companies have made use of loyalty programs in one form or another to attract new customers to their fold, as well as retain existing

loyalty programs - why they matter

The Business of Loyalty Programs and Why They Matter

Loyalty programs are one of the most common forms of customer engagement in the marketplace right now. No matter where you shop or how often you spend time and money using a particular service, there’s a good chance you can cash in on a loyalty program. If you’re an SME considering whether or not a

Customer engagement is the new normal and should always be part of a good digital marketing strategy

Why Customer Engagement is the New Normal

Back in the day all you needed to be successful was to set up shop in a good part of town, have a firm handshake, and deliver reasonable service. As great as those days may have been, they were also very limiting and confined your sphere of influence to your town and even then, only

Mobile Wallets - key to customer engagement and customer loyalty and a great online shopping experience

Mobile Wallets Are Key to Customer Engagement and Loyalty

One thing all customers have in common is the need to shop in a safe environment with a secure payment method. Mobile wallets are able to provide what your customers want instantly! No one wants to experience the worry of possibly having their information stolen while enjoying a bit of online shopping. Thanks to the

5 ways mobile wallets can can boost customer engagement and loyalty

5 Ways Mobile Wallets Boost Customer Loyalty and Engagement

Our mobile devices are so much more than just ways to connect with the world. They’ve become an extension of how we live, and that includes the use of mobile wallets. Gaming, communication, social media, banking, and everything in between can be achieved from your mobile device. Even if you’re still only loyal to Apple

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