Latest customer loyalty Articles

The ever-changing face of customer loyalty and personalisation
Digital Marketing

The Art of Personalisation

The term ‘personalisation’ is frequently thrown about whenever the topic of customer loyalty is raised. Companies are increasingly confronted with the consumer’s demand for a personalised experience. The result is that many have begun …

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Pour Another Glass: How Customer Loyalty Can Move The Wine Industry Forward
Vendor Showcase

Pour Another Glass: How Customer Loyalty Can Move The Wine Industry Forward

It’s no secret that the current global pandemic and ensuing lockdown period has left the wine industry punch drunk. Now, as the sector begins to once again steady its feet and attempts to return …

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Everything You Need to Know About Customer Loyalty Marketing
Loyalty & Rewards

Everything You Need to Know About Customer Loyalty Marketing

We’ve often heard the phrase “the customer is king”. Maybe the line should read “customer loyalty is king” because, given the current trends, that certainly seems more apt. In an age where the consumer …

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Customer loyalty and retention strategies
Loyalty & Rewards

6 Creative Ways to Increase Customer Loyalty and Retention

Customer loyalty is the key that unlocks the door to a business’s ultimate revenue growth. By now, you’ve heard all of the stats. Increasing customer retention by 5% can boost profits by up to …

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Customer loyalty stats that will blow your mind
Loyalty & Rewards

Customer Loyalty Statistics Guaranteed to Blow Your Mind

We all have some idea of how important customer loyalty is to a company’s growth. Through loyalty, brands can retain more of their customer base and ensure repeat sales. Beyond that, however, loyalty also …

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What the future of customer loyalty looks like
Loyalty & Rewards

Staring at the Crystal Ball: What the Future of Customer Loyalty Looks Like

The great philosopher Plato once said: “Everything changes and nothing remains still”. When it comes to customer loyalty, this statement is especially true. While customer loyalty will always be the highest priority of any …

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The ever-changing face of customer loyalty and personalisation
Loyalty & Rewards

The Ever-Changing Face of Customer Loyalty

For more than 200 years, customer loyalty has been the holy grail to which businesses aspire. And with good reason! Building loyalty leads to a greater level of customer retention, ultimately resulting in a …

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Customer loyalty metrics =- how exactly does one measure customer loyalty?
Loyalty & Rewards

Tipping the Scales: The Metrics Behind Measuring Customer Loyalty

For many years, people have been extolling the many virtues of customer loyalty. From a general standpoint, we can all agree that customer loyalty is vital to every business. By focusing on building customer …

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Creating customer loyalty through target marketing
Digital Marketing

Creating Customer Loyalty Through Target Marketing

Since the dawn of time getting anything done successfully, especially in business, requires communication. If you want to remain relevant and keep your customers from forgetting about you it’s important to communicate and stay …

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