Latest digital marketing strategy Articles

The Art of Rivalry and Competitive Analysis

Rivalry on the Field: The Importance of Competitive Analysis

The great Chinese general Sun Tzu once said, “If you know the enemy and know yourself, you need not fear the result of a hundred battles”. While business is not exactly war (although sometimes it may feel like that!), the quote still rings true. To succeed, business owners need to understand not only their own

How to develop the perfect market research strategy

Developing the Perfect Market Research Strategy

Every successful business understands the importance of a growing customer base. The bigger the audience for a product or service, the greater the likelihood of generating more sales. But bigger audiences do not simply fall from the sky. They aren’t conjured up out of thin air by some magical sales wand. To develop a growing

Social Media and social media marketing - a brief history

The History of Social Media & Social Media Marketing

It is near impossible to imagine a world without social media or social media marketing. With an estimated 3.81 billion people across the globe currently active on various platforms, it is clear that the social media thread has been woven into the fabric of our everyday lives. It is strange to think, then, that social media platforms

Digital Marketing Tips for a post-COVID era

Top Digital Marketing Tips for a Post-COVID Era

The Coronavirus pandemic has completely altered the way we do life. Most of us have redefined what we consider to be essential. Some of us have realized that the tasks we perform at work can just as easily be accomplished at home. Social distancing may be in effect, but social media has brought us closer

The hair and beauty industry has taken a massive knock during the covid-19 pandemic lockdown

Shaving Face: The Impact of COVID-19 on the Hair and Beauty Industry

The COVID-19 pandemic and subsequent lockdown period have given South Africa’s hair and beauty industry a black eye. The industry has been bruised after being shut down for more than two months. The current Level 3 regulations have offered some respite, with barbershops and hair salons finally allowed to trade again. But reopening their doors

Digital Marketing Tools

Top 6 Digital Marketing Tools for Small Businesses

Nowadays, there are plenty of digital marketing tools to take advantage of in order to grow your small business.  By incorporating the right tools and resources you can drive your small business from being a startup to a successful empire in no time. All it takes is a little research, some practice, time, and dedication.

Influencer marketing as part of your digital marketing strategy

Influencer Marketing: Get Your Own UBU Wallet and Use Your Influence

“People do not buy goods and services. They buy relations, stories, and magic.” Seth Godin Since 2015, using influencers as part of a digital marketing strategy has become the norm. According to a study by Mediakix, the number of influencer posts between 2016 and 2017 grew from approximately 5 million to 14.5 million, and this

Email Marketing Tips to ensure your business gets noticed

Top 7 Email Marketing Tips to Ensure Your Business Gets Noticed

Email marketing strategies are loaded with the potential to drive your customer engagement as a business and boost your incoming revenues. If done properly, and taking the email marketing tips we’ve gathered into account, it could prove to be a winning strategy for signing up new deals. In fact, a Litmus Survey of 372 international

The many benefits of digital marketing for your business and customers

The Many Benefits of Digital Marketing – for your Business and Customers

We’ve come a long way since we started using the internet back in 1992. Back when connecting to the internet required you to schedule your phone calls because the modem used the family landline to connect to the world wide web. Keep in mind that Vodacom and MTN would only launch their cell service two

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