Latest digital marketing Articles

The ever-changing face of customer loyalty and personalisation
Digital Marketing

The Art of Personalisation

The term ‘personalisation’ is frequently thrown about whenever the topic of customer loyalty is raised. Companies are increasingly confronted with the consumer’s demand for a personalised experience. The result is that many have begun …

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In Plain Sight: How To Improve Your Online Visibility Without An Ecommerce Store
Digital Marketing

In Plain Sight: How To Improve Your Online Visibility Without An Ecommerce Store

Visibility is key, especially when you’re going online! Speak to any small business owner and they will tell you just how valuable this aspect is. Having an online presence means a raised business profile, …

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Lockdown Leaves Small Businesses in South Africa on the Edge
Digital Marketing

Lockdown Leaves Small Businesses in South Africa on the Edge

For many small businesses in South Africa, the COVID pandemic and ensuing lockdown may have felt like a nightmarish version of the popular reality show Survivor. SMMEs have been blindsided from every angle, being …

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Digital Marketing, Loyalty Program App, Mobile Wallet App, for Schools
Digital Marketing

Top of the Class: How Schools Can Benefit From Digital Marketing

The ongoing COVID-19 pandemic has wreaked havoc through every aspect of our lives. As individuals emerge from the shelter of their homes, one thing is crystal clear: nothing looks the same. Our favourite restaurants, …

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The food and beverage industry has been hit hard by the covid-19 pandemic
Loyalty & Rewards

Serving Up Zero: COVID Hits the Food and Beverage Industry Hard

The current Coronavirus pandemic and ensuing lockdown period continue to leave the food and beverage industry teetering on the brink. Every day, more and more restauranteurs face the grim prospect of closing their doors, …

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Creating customer loyalty through target marketing
Digital Marketing

Creating Customer Loyalty Through Target Marketing

Since the dawn of time getting anything done successfully, especially in business, requires communication. If you want to remain relevant and keep your customers from forgetting about you it’s important to communicate and stay …

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How to develop the perfect market research strategy
Digital Marketing

Developing the Perfect Market Research Strategy

Every successful business understands the importance of a growing customer base. The bigger the audience for a product or service, the greater the likelihood of generating more sales. But bigger audiences do not simply …

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Top ways to attract new customers to your growing business
Growing your Business

9 Top Ways to Attract New Customers

As a business owner it can become quite overwhelming to find new ways to attract new customers. While it might seem like an impossible task to get new customers, especially during trying times, it’s …

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Digital Marketing Tools
Digital Marketing

Top 6 Digital Marketing Tools for Small Businesses

Nowadays, there are plenty of digital marketing tools to take advantage of in order to grow your small business.  By incorporating the right tools and resources you can drive your small business from being …

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