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The food and beverage industry has been hit hard by the covid-19 pandemic

Serving Up Zero: COVID Hits the Food and Beverage Industry Hard

The current Coronavirus pandemic and ensuing lockdown period continue to leave the food and beverage industry teetering on the brink. Every day, more and more restauranteurs face the grim prospect of closing their doors, many of them permanently. While the current lockdown regulations do allow for restaurants to operate under certain conditions, the recent reintroduction

Creating customer loyalty through target marketing

Creating Customer Loyalty Through Target Marketing

Since the dawn of time getting anything done successfully, especially in business, requires communication. If you want to remain relevant and keep your customers from forgetting about you it’s important to communicate and stay in touch. Target marketing is a vital part of this communication and plays a very important role in customer retention and

How to develop the perfect market research strategy

Developing the Perfect Market Research Strategy

Every successful business understands the importance of a growing customer base. The bigger the audience for a product or service, the greater the likelihood of generating more sales. But bigger audiences do not simply fall from the sky. They aren’t conjured up out of thin air by some magical sales wand. To develop a growing

Top ways to attract new customers to your growing business

9 Top Ways to Attract New Customers

As a business owner it can become quite overwhelming to find new ways to attract new customers. While it might seem like an impossible task to get new customers, especially during trying times, it’s actually quite easy – especially with the right customer acquisition strategies in place. Here are 9 of the top ways to

Digital Marketing Tools

Top 6 Digital Marketing Tools for Small Businesses

Nowadays, there are plenty of digital marketing tools to take advantage of in order to grow your small business.  By incorporating the right tools and resources you can drive your small business from being a startup to a successful empire in no time. All it takes is a little research, some practice, time, and dedication.

The impact COVID-19 is having on the marketing industry

The Impact of COVID-19 on the Marketing Industry

Of all the things expected to come from 2020, the coronavirus and a global lockdown was not one of them. With the pandemic’s arrival industries across the world have taken a major hit, some harder than others. The marketing industry is among the many who’ve taken a brutal beating with the current situation. And while

Influencer marketing as part of your digital marketing strategy

Influencer Marketing: Get Your Own UBU Wallet and Use Your Influence

“People do not buy goods and services. They buy relations, stories, and magic.” Seth Godin Since 2015, using influencers as part of a digital marketing strategy has become the norm. According to a study by Mediakix, the number of influencer posts between 2016 and 2017 grew from approximately 5 million to 14.5 million, and this

How restaurants can survive COVID-19

Surviving COVID-19: How Restaurants are Coping

It is no secret that the restaurant industry has suffered massive losses due to the current COVID-19 pandemic. A little relief has come from the Government’s latest announcement that restaurants will now be allowed to offer their customers the option to eat-in rather than just order takeaways and deliveries. However, there will be strict measures

Email Marketing Tips to ensure your business gets noticed

Top 7 Email Marketing Tips to Ensure Your Business Gets Noticed

Email marketing strategies are loaded with the potential to drive your customer engagement as a business and boost your incoming revenues. If done properly, and taking the email marketing tips we’ve gathered into account, it could prove to be a winning strategy for signing up new deals. In fact, a Litmus Survey of 372 international

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