Latest loyalty rewards Articles

Gaulo StreetFood Gives Customers a Taste of the Streets
Vendor Showcase

Gaulo StreetFood Gives Customers a Taste of the Streets

Next time you see the Gaulo StreetFood truck in your area, give it a visit. For the past two years, this mobile eatery has been serving up a funky fusion of international and local …

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The ever-changing face of customer loyalty and personalisation
Loyalty & Rewards

The Ever-Changing Face of Customer Loyalty

For more than 200 years, customer loyalty has been the holy grail to which businesses aspire. And with good reason! Building loyalty leads to a greater level of customer retention, ultimately resulting in a …

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Loyalty programs are the health and beauty industry's new best friend
Loyalty & Rewards

Loyalty Programs – The Health and Beauty Industry’s New Best Friend

It has often been said that if you want loyalty, get yourself a dog. For the health and beauty industry, however, this statement may not be entirely true. As the sector continues to navigate …

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The food and beverage industry has been hit hard by the covid-19 pandemic
Loyalty & Rewards

Serving Up Zero: COVID Hits the Food and Beverage Industry Hard

The current Coronavirus pandemic and ensuing lockdown period continue to leave the food and beverage industry teetering on the brink. Every day, more and more restauranteurs face the grim prospect of closing their doors, …

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Six smart customer loyalty tactics - how to grab your customers' attention and keep them happy
Loyalty & Rewards

Customer Loyalty Tactics: How to Grab the Attention of Your Customers and Keep Them Happy

Traditional marketing plans are usually divided when it comes to strategising for new customer acquisitions as opposed to present customer retention. Most of your efforts and money are usually funnelled erroneously into creating a …

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6 top reason your business needs a loyalty program
Loyalty & Rewards

The Top 6 Reasons Your Business Needs a Loyalty Program

Customer loyalty is a value that all success-driven businesses strive for. A good customer base will likely keep your business afloat in the good times and the bad. As a result, all business owners …

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The history and evolution of loyalty marketing and loyalty programs
Loyalty & Rewards

The Early Beginnings & Evolution of Loyalty Marketing

Loyalty programs have become a vital component of many companies’ customer retention strategies. An ever-increasing number of corporations, from fuel stations to fast food joints, are turning to loyalty marketing to solidify and retain …

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How customer-centric loyalty programs breed brand loyalty
Loyalty & Rewards

Why Customer-Centric Loyalty Programs Breed Brand Loyalty

As a business owner or marketing manager, one of your never-ending quests is to find a digital marketing strategy that does the job of both serving your customer base and growing your business. At …

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Level up your loyalty program with gamification
Loyalty & Rewards

3 Examples of Customer Loyalty Programs That Shine

Technology is constantly changing and so is customer loyalty. Where the automobile was once the height of technology, humans have evolved to expect a whole lot more from their experiences. Customers are no longer …

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