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The magic of mobile wallet marketing

The Magic of Mobile Wallet Marketing

Mobile wallets are rapidly gaining momentum as effective and convenient payment solutions for many consumers. If you own a smartphone, then the chances are that you form part of the large percentage of users who currently make use of at least one mobile wallet application. Last year, almost a billion mobile payments were made. This

The Mobile Wallet Market is Ready for Take-off!

Wheels Up: The Mobile Wallet Market is Ready for Take-Off!

The ever-increasing popularity of the mobile wallet looks set to scale new heights. Introduced as a concept less than 25 years ago, the mobile wallet market has grown in leaps and bounds and, if reports are to be believed, has already surpassed the $1 trillion global mark. Let’s examine the statistics, the reasons for this

A brief look at the history of digital payments

A Brief Look at the History of Digital Payments

The rise of the digital payments era has been nothing short of meteoric. From its birth in the early 90s to its dominance today, we have reached the stage where it is almost impossible to fathom a world in which digital payments didn’t exist. As the use of physical cash continues its decline, digital payments

Mobile Wallet Marketing can become a very lucrative channel for small businesses - and with very little effort

The Future of Customer Engagement with Mobile Wallet Marketing

A brief look at the tech world right now reveals that innovation and technology are constantly gearing to make our lives far more convenient. The rise of the digital age has made way for an unparalleled base for business and customer interaction. Purchases can be made effortlessly on the web via several channels including e-wallets,

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