The great philosopher Plato once said: “Everything changes and nothing remains still”. When it comes to customer loyalty, this statement is especially true. While customer loyalty will always be the highest priority of any retention strategy, this concept will invariably
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For more than 200 years, customer loyalty has been the holy grail to which businesses aspire. And with good reason! Building loyalty leads to a greater level of customer retention, ultimately resulting in a bump in company profits. Customer loyalty,